We pride ourselves by following subcultures and translating the essences into fashion just before they become mainstream.
Some call Aarhus the world’s largest provincial town – we just call it home. At our spacious and industrial head quarter on the harbor we currently employ 50+ ambitious doers on a mission to form a healthy workspace and maintain and develop a strong business.
Our collections are characterized by being fashionable at an affordable price without compromising quality. Always in style and with a global outlook on tendencies, we strive to incorporate the Minimum DNA with a straight-forward take on fashion’s latest trends in our collections.
Minimum is quintessentially bridging our rich nordic heritage with a minimalistic approach to design.
Aarhus, our inspirational hometown
ARoS Art Museum
The harbor
Downtown
