Wash Less
Reduce your carbon footprint
Washing your clothes less and wearing them more can actively help reduce your carbon footprint. Excessive washing and drying tears out your clothes. Instead, remove stains manually, and air the clothes to freshen up after every use.
Clevercare
The environmental impact
Reduce your environmental impact when caring for fashion the clever way. The international association for textile care labelling is made to remind us all to consider the environment when washing, drying and taking care of our clothes.
Our Tips
How to take care of your clothes?
Product and consumer care has shown to have an influential impact on the environmental impact and lifespan of a product. By adopting just a few tips and tricks to take better care of your clothes, you can help lower the carbon footprint by significant measures.
Keep it cool
By machine washing at 30°c instead of 40°c, studies show that you consumpt 40% less energy. The degree on the washing label only indicates the highest temperature allowed, and not the suggested temperature.
Air-dry outside
Not only will you save energy by air-drying your clothes; the shape of the clothes will also last longer. Before hanging up to dry, centrifuge at the highest rate, removing excess water and thereby shortening the air-drying time.
Iron when necessary
Save both effort and energy by reducing the amount of clothes you iron. instead of ironing, place your clean laundry on hangers in the bathroom while showering, as the shower steam helps smoothen out most wrinkles.
