Spring Summer 21'

Introducing: Home Sanctuary

Minimum - Wismann 9168 Casual Pants #Color_Seneca Rock
Wismann 9168 Casual Pants
Sale price$40.00
Minimum - Femlig 8092 Short Sleeved Shirt #Color_Fig
Femlig 8092 Short Sleeved Shirt
Sale price$70.00
SHOP THE LOOK
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Spring Summer 21'

Home Sanctuary

Sustainability

Our move towards sustainability

We have taken a big leap by changing our main processes and products. Here among an increase in the use of more sustainable fibres to using more eco-friendly printing methods and creating efficient waste management in our value chain.

Essentials

The foundation of a modern wardrobe

By working with classic cuts, quality materials and neutral tones we have created evergreen styles that you can wear again and again. Essentials are more than just wardrobe basics. It is styles complementing every wardrobe making it coherent and making you feel well dressed. Always.

The label has developed its own contemporary look that avoids trend chasing and focuses instead on practicality, quality, and timeless style.

From the Journal

Coastal calm: a walk at Marselisborg beach
Collection

Coastal calm: a walk at Marselisborg beach

Situated on the east coast of Jutland, Aarhus is a great example of a city with natural breathing spaces everywhere you look.
Where the wind takes me
Interview

Where the wind takes me

When the wind of change blows, some people build walls. Others build windmills. And when the danish winds refuse to stop blowing because, well, that’s the climate up here, some people bring out their kitesurfing equipment and make the most of it.
A day in Copenhagen
Tips

A day in Copenhagen

Kristian Brandt lives in Aarhus. He works full-time as a kindergarten teacher but is also jobbing as a model and an Instagram influencer (@kristianbrandt).

STORES

Aarhus

Balticagade 16, Hall 3 & 4
8000 Aarhus C
Denmark

Looking for shops that sell Minimum? Above you will find our retailers. Today, we are well established and stocked in stores throughout Europe, Asia, Australia and Canada, and presented in 25 showrooms worldwide. 

Our story

As the years go by

A small business in Aarhus

What began in 1997 as an independent retail business in Aarhus, Denmark, has since developed into an international fashion brand. Minimum arose from the common desire to design clothes that are accessible and yet fashionable, that impress down to the last detail and that are of the right quality and fit.

Free Shipping

Free worldwide shipping and returns - customs and duties taxes included

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